The first factory assembled Firebird Promotional Models appeared in 1967 coinciding with the introduction of the real car and continued through 1974. Starting in 1975 and continuing through 1980, Firebird promos were unassembled kits known as a "Promo Kit". The promo kit consisted of approximately 25 parts and was finished in factory colors. These promo kits were packaged in colorful boxes depicting pictures of the real car. Between 1981 and 1992 no Firebird promotional models were produced. With the introduction of 4th generation car in 1993, Pontiac once again offered Firebird promotional models, however 1997 would be the last year. These assembled miniature 1/25^th-scale models were made by MPC from 1967 through 1980 and by AMT/Ertl from 1993 through 1997. These models were pre-assembled versions of the same 1/25^th-scale kits that were available at hobby stores.

In addition to being finished in authentic factory colors and available only at Pontiac Dealers, these promos differed from the kits in several ways. The entire model was molded in a factory color. This meant the body, interior, and chassis are the same color. The hood, doors, and trunk could not be opened. The tires and wheels were a two piece construction including one chrome wheel and one tire. This differed from the regular 1/25^th-scale kits, which included a three-piece design; chrome wheel, tire, and back wheel. Two steel axles were used for both front and rear wheels. This allowed the model to roll easily. An engine/transmission block off plate was used in place of the kits detailed motor. The chassis was highly detailed with a complete front and rear suspension, drive train and exhaust system. The front and/or rear license plates had the year of the model on them. Finally four small screws held the body and the chassis together. They came in white boxes with the year, make, and color printed on the end of the box. The purpose of these models was to provide Pontiac Dealers a detailed replica of the real car to give to a potential customer. Hence the name "Dealer Promotional Model."

 The first generation 1967-1969 Firebird promos were available in coupe and convertible. Colors were limited, generally two or three colors for the coupe and one or two colors for the convertible. Many of the first generation promos have become difficult to obtain in presentable condition. This is due to the fact they were given to small children to play with making the attrition rate very high. For example, the 1968 Firebird Convertible is one of the rarest Pontiac promotional models and is considered the most sought after of the first generation models. Value of the first generation Firebird promos in near mint condition generally range from approx. $225.00 for a ’67 coupe to $475.00 for a ’68 convertible. Please keep in mind that values can and will fluctuate. These prices represent the value for promos in near mint to mint condition that I have experienced while collecting these models. The following is a detailed look at the 1967-69 Firebird promos.